You need a spark to light a fire!! Only 7% of how you communicate is transmitted through your voice. As a result, it is crucial for you, as a salesperson, to make sure your voice sounds as enthusiastic about your product at 4:30 PM as it does at 8:30 AM. You could have the best script in the world, but if you don’t say it with enthusiasm, you could whip your prospect into a nap on the other end of the line! So, just keep smiling and keep dialing, because smiling is going to make sure that you feel how you act. If you act enthusiastic you will feel enthusiastic. Enthusiasm sells!