Professional Sports Teams:

Industry Challenges

  • Competing for corporate entertainment dollars
  • Acquiring new season tickets holders
  • Retaining season ticket holders – especially first year ticket holders
  • Selling tickets with team changes (new coach, team performance, etc.)

Next Level Solutions

Ticket Sales Training for Account Executives

Account Executives are typically selling in a very dynamic environment. Often times there are a number of factors that create a tremendous amount of opportunity and at the same time create their own set of unique challenges.

The Ticket Sales Training for Account Executives is a program developed to maximize your efforts in a dynamic selling environment. This program will enable account executives to; improve their selling skills, sell more season tickets, sell more group events, increase season ticket holder renewal rates, and sell more plans.

The Next Level Ticket Sales Training for Account Executives includes:

  • Communicating with influence
  • Research and call preparation
  • Conducting suspecting calls
  • Making initial contact
  • Getting through to the decision maker
  • Leaving high-quality voicemails
  • Delivering a compelling value proposition
  • Conducting discovery
  • Delivering a confirmation of understanding
  • Making a recommendation based on discovery
  • Resolving objections
  • Closing
  • Asking for referrals
  • Up-selling and add-on selling

Coaching Skills for Sales Managers

This program includes: conducting review and plan meetings, goal setting meetings, sales meetings/huddles, skill development training, check-ins, and delivering performance feedback. One thing we know to be true is that sales people improve when sales managers improve; when you get better, they get better. The Next Level has developed a sales coaching program based on the best practices in working with over 10,000 sales managers over the past 35 years. The program is based on The Next Level’s best-selling sales coaching book (How to Build a Sales Team that Stays, Sells, and Succeeds). Each participant receives a copy of this book.