Think about this. The average time the ball is in play during an NFL game is about 11 minutes. The average game has about 150 plays which last anywhere between four to five seconds. Before most of those plays there is a huddle to make sure that the execution of the play is perfect. In sales management the purpose of huddles is much like in the NFL to get everyone on the same page, at the same time, and send them into action with focus and enthusiasm. Huddles typically include brief updates, recognition, skills reinforcement, accountability, and motivation. Huddles are essentially condensed versions of sales meetings that are shorter in duration and held more frequently.