In working with over 90,000 salespeople in the last 35 years what I have determined is that the most important metric to track in sales is the number of meetings you are setting with prospects. Typically, the more meetings you set the better you will get at setting meetings. How you conduct those meetings will have a big impact on your success as well, but the most important piece of the puzzle is setting the meeting in the first place. What you say to set a meeting can make a big difference. So, I am going to walk you through the six magic words to use to ask a prospect for a meeting.
