Specific is Terrific! When starting out it’s tempting to try and take on any and all clients you come across. But after time you will find that this will greatly limit you in the long run and you will miss out on good opportunities because you tried to be a little bit to everybody. By focusing on a specific niche market and narrowing down the types of clients you want to work with you can develop a much more relevant and quality book of business, and by specializing you can provide better service to your clientele.
