Why take the time as a sales manager to get better? Why read a book on how to become a better coach? Sales performance improves when sales teams are better trained and coached, because it creates a cycle in which salespeople feel better about themselves and their career, experience more success, stay longer, and achieve even higher levels of success. Gallup came out with a book titled “It’s the Manager” and their research indicates that 70% of the variance in a sales team’s engagement at work is determined solely by their sales manager. Sales managers matter, you matter, and you make a big difference! The question is what kind of a difference are you making? We, have a book we think will help you especially if you are facing a few of these common challenges many sales managers face where they need to make a difference.